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Destinee Byers

Senior Counsel

Trademark Attorney | IP Counsel | Brand Protection Counsel

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Destinee Byers

Trademark Strategy for Growing Brands and Mid-Market Companies

Destinee Byers is an attorney representing businesses in trademark matters, brand protection, intellectual property portfolio management, and related commercial disputes. As a trademark attorney and unfair competition lawyer, she helps companies protect brand value, manage trademark assets, and address disputes involving market confusion, commercial harm, and business reputation.

Destinee started with Davis, Burch & Abrams in 2017 and became an associate attorney in 2019. Her practice focuses on trademark registration, enforcement, portfolio management, brand management, and intellectual property strategy for companies that need to protect names, logos, product lines, and market identity as the business grows.

For growing companies, trademark issues are rarely just paperwork. Weak filing strategy, inconsistent brand use, overlooked infringement, or a poorly managed portfolio can create problems during expansion, franchising, licensing, financing, acquisitions, or litigation. Destinee helps businesses treat trademarks as business assets—not just legal filings.

Trademark Registration and Portfolio Management

Destinee assists businesses with trademark registration, brand clearance, prosecution strategy, and ongoing trademark portfolio management. She helps clients evaluate what should be protected, how filings should be prioritized, and how trademark rights fit within the company’s broader commercial plan.

Her work includes advising on federal trademark applications, responding to USPTO issues, managing existing registrations, and helping companies build stronger protection around core brands, product names, service lines, and other market-facing assets.

Brand Protection for Companies in Growth Mode

Destinee’s background in marketing and franchise operations gives her a practical view of how brand decisions affect the business. Before practicing law, she supported marketing efforts across multiple southeastern franchise locations for Pieology Pizzeria, giving her firsthand exposure to brand consistency, customer-facing messaging, and multi-location operations.

That experience helps her advise businesses that need trademark strategy to support growth. Whether a company is expanding into new markets, managing multiple brands, preparing for a transaction, or responding to a competitor’s confusingly similar use, Destinee focuses on protecting the commercial value behind the name.

Intellectual Property Litigation and Unfair Competition Disputes

Although her primary focus is trademark and brand protection work, Destinee also represents clients in intellectual property litigation involving trademarks, unfair competition, brand confusion, and related commercial claims. She assists businesses when intellectual property rights are challenged, misused, or threatened by competing market conduct.

Her litigation work gives her trademark counseling a sharper practical edge. She understands how disputes develop, what facts tend to matter, and how registration, documentation, brand use, and enforcement history can affect leverage if a matter becomes contested.

Academic and Professional Foundation

Destinee graduated summa cum laude from Lipscomb University with a Bachelor of Arts in Law, Justice, and Society, and earned her Juris Doctor cum laude from Regent University School of Law.

While at Regent, she received awards in appellate advocacy and negotiation, served as Managing Editor of the Journal of Global Justice and Public Policy, and worked with the Center for Global Justice providing legal research and writing support to international nonprofit organizations. She also spent a summer in Peru assisting an organization providing legal aid related to human trafficking and property disputes. Destinee authored and published Can You Hear Me Now? Due Process and Language Barriers to Justice in the Journal of Global Justice and Public Policy.

Outside the Office

Outside of her practice, she enjoys spending time with her husband and their beagle, Jessie, working on home renovation projects, hiking, traveling, and exploring local coffee shops.

  • Supreme Court of Virginia
  • U.S. District Court for the Eastern District of Virginia
  • U.S. Court of Appeals for the Fourth Circuit

  • J.D., Regent University School of Law
  • B.A., Lipscomb University

Click here to schedule a call with Destinee.

Representative Matters

Notable legal experience and client results.


Read On +


Trademark Opposition Defeated Before the TTAB
Destinee successfully defended against a Trademark Trial and Appeal Board action opposing her client’s trademark application. After defeating the opposition, her clients were able to obtain their trademark registration the following year.

$256,650 Jury Verdict in Employment Agreement Dispute
Destinee helped obtain a $256,650 jury verdict on a breach of employment agreement claim. The award matched the amount requested at trial and was later reported by Virginia Lawyers Weekly.

$90,000 Settlement in Government Project Payment Dispute
Destinee negotiated a $90,000 settlement for clients who had not been paid by their prime contractor on a government project.

$57,222.33 Summary Judgment in Invoice Dispute
Destinee obtained summary judgment for $57,222.33 in a breach of contract case involving unpaid invoices. The judgment included the unpaid invoice amounts, late fees, and attorney’s fees.


Representative Matters

Notable legal experience and client results.


Read On +


Trademark Opposition Defeated Before the TTAB
Destinee successfully defended against a Trademark Trial and Appeal Board action opposing her client’s trademark application. After defeating the opposition, her clients were able to obtain their trademark registration the following year.

$256,650 Jury Verdict in Employment Agreement Dispute
Destinee helped obtain a $256,650 jury verdict on a breach of employment agreement claim. The award matched the amount requested at trial and was later reported by Virginia Lawyers Weekly.

$90,000 Settlement in Government Project Payment Dispute
Destinee negotiated a $90,000 settlement for clients who had not been paid by their prime contractor on a government project.

$57,222.33 Summary Judgment in Invoice Dispute
Destinee obtained summary judgment for $57,222.33 in a breach of contract case involving unpaid invoices. The judgment included the unpaid invoice amounts, late fees, and attorney’s fees.


Recent News & Articles From Destinee Byers

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When Growth Depends on Protecting the Brand

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If your company needs trademark registration, portfolio management, brand protection, or IP litigation support, contact Destinee Byers to discuss your strategy.